Living Brands Wellbeing Programme

Living Brands is a wellbeing programme geared towards supporting neurodivergent communities through creative reminiscence using Museum resources covering consumer culture from the Victorian Era through the present day.

We combine heritage and museum learning with wellbeing through creative reminiscence sessions bringing packaged products to life through their stories, sounds, scents, and handling.

Our outreach team delivers sessions at care homes and day centres as well as memory cafes.

You are warmly welcome to explore our brand resources at home by downloading our free activity guides, (click the blue buttons below) and by playing our Brand Challenge Game. To enquire about an in person or virtual reminiscing session enquire HERE

 FREE Training Programme for NAPA Members

Living Brands and NAPA are proud to invite NAPA members to partake in Creative Reminiscence Training for Dementia for free using member discount codes. Throughout the year, a number of training sessions will be hosted virtually to explore how creative reminiscence and new learning techniques, and Museum resources can best be implemented.

NAPA members who attend will be encouraged to engage in workshops and will be given free Museum curated Memory Boxes filled with multi-sensory replica products, following each training.

Members Only Training is available- Further dates to be confirmed


Heritage & Wellbeing, Museum of Brands

Programme Sponsors

Living Brands is made possible through generous support from the Linbury Trust, City Bridge Trust, Garfield Weston Foundation and National Lottery Community Fund from 2021-2023. We are proud partners of NAPA and will continue to produce resources, online content and training materials for neurodivergent communities with a focus on communities living with dementia including carers and families.

For more information about the Museum of Brands, visit our website HERE.